Rice took on the task of designing for his first group restaurant identity. Located in Shanghai, ICONS Entertainment comprises of a restaurant, a disco club, a cafe and an outdoor alfresco. The restaurant is retro themed and focuses on bringing back the glamor of the 80s. Rice created an identity for each section, inspired the colours for that continued into its interior decor and also designed other items such as menus, place mats etc.

It has been a lot of fun doing, click to see where we got the inspirations and pictures of the final place.

Also, click here to see visuals of the website
Currently its still under construction. Enjoy.