One of my favourite pieces of work. My friend who owns a retro fashion store is looking for a way to publicize her stores 8th Anniversary. So over a few drinks I came up with this….

A 8 inch floppy diskette CD invitation.

When you open the direct mail up, you discover a CD rom within. When you pop it into your machine, you get a blast from the past, with a section showcasing the outfits she carries, and a special promotion giving 50% discount if you print it out.

Click here to check it out.